Contacting Prospective Members
Several outreach initiatives are underway. It has been established that a primary source of membership growth is referral by existing Alcor members, so several board directors have begun proactively contacting prospective members. These communications have the side benefit of offering constructive feedback that will help improve the organization. For instance, one of the individuals informed us that the subscription process for Alcor News was not functioning properly. The malfunction has now been resolved.
Another outreach initiative is the formation of a Communications Committee, also composed largely of board directors. Among other endeavors, committee members will participate in screening or soliciting media opportunities and live speaking engagements, identifying appropriate speakers, developing talking points and encouraging media training.